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The Yard 2016 – Recap Video

Max — Fri, 06 May 2016 15:17:24 +0000

Things got political at The Yard this year. Thanks to everyone who came out and got super weird. Relive it all in our 90 second recap video below!

And if you want to see some raw, uncut B-roll from the final song of the final performance of the week, where Andy Frasco & the U.N. covered Killin In the Name of, then click here. Video Credit: Bandon Bogajewicz / Vinyl Moon

The Yard | March 16-18 2016
Pictured: Andy Frasco & The U.N.
Credit: George Grogan

The Yard 2016-Final Lineup!

Ashley — Wed, 09 Mar 2016 18:23:43 +0000

You guys, we are just ONE WEEK away from the start of The Yard, and we could not be more ready to party with everyone in Austin.

Last evening we revealed the final lineup and set times for the 3 days we will be taking over 902 E Cesar Chavez. I’m seriously blown away by all of the bands that will be killing it on the Ernie Ball stage this year.

And I know that it sounds crazy, but all 3 days are FREE. I’ve never known anyone to turn down a free party. Especially a free party that will be serving free Green Flash beer and Sparkling Ice (for all you non-drinkers, children, anyone that needs a break from beer…). We’re also buddying up with La Barbecue again this year to satisfy all of your BBQ wants and needs. What could make this better? How about some amazing product demos from our dynamic and innovative sponsors: Sengled, Wearhaus, and Ernie Ball.

Spread the word! Tell your friends! Bring the whole family! Just make sure you RSVP.

The Yard’s playlist has been recently updated so you can now dance along to songs from all of the artists playing our showcase. If the weather’s nice where you are (gorgeous here on the East Coast), turn up the volume, roll down those windows, and car dance to your heart’s content.

Interested in how last year’s showcase was? See below…

Looks like a hell of a time, right?! Right. See you in Austin!

The Yard 2016 – Phase I Lineup

Ashley — Tue, 01 Mar 2016 17:31:36 +0000

Happy The Yard 2016 Announcement Day!

That’s right friends, we just announced phase 1 of the lineup for The Yard, (brought to you by The Most Definitely and Concord Music Group) and it is a doozy. The lineup includes a diverse list of musicians, so there will definitely be music that appeals to a wide variety of musical tastes.

Come join us March 16, 17, and 18 from noon-8 p.m. for 3 insane days of parties in the warm Austin sun. If you’ve never been to The Yard before, now is your chance to discover a ton of new music, for free! If you have been before, then you know the drill-RSVP to as many parties as possible in an attempt to avoid some serious FOMO.

All you have to do to attend The Yard is RSVP. Yes, the parties are FREE. There will also be FREE Green Flash beer to quench your thirst, and FREE Illy coffee to keep you going all day/night.

The Yard is all ages, too, so bring the whole family. Just remember to RSVP.

Come hang/dance/party to music from Arkells, Chad Valley, Fickle Friends, Geographer, Lucky Chops, Powers, Spirit Animal, Sun Club, Yuna, and more!

To wet your appetite, listen to the playlist below. It will be updated with each new round of announcements, so keep listening.

Need more proof of why you should be attending The Yard this year? Really? Well, fine. Peep the video below from The Yard parties last year, and be prepared for even more fun this year.

The Aston Shuffle – Tear it Down (SAFIA Remix)

Tim — Sat, 04 Apr 2015 17:15:36 +0000

Saturdays are weird. They allow me to explore the things I can’t get to during the week. I find all kinds of amazing things that otherwise would get left out of this beautiful life. So here I am, getting all kinds of emotional today. I think I finally have cleared the haze that is the post SXSW blues and now I’m sitting here reliving so many of the moments that we helped to create. I’m blown away by what we were able to accomplish this year at The Yard. If you were there, then you know the magic that happened. If you weren’t, my heart legitimately goes out to you. In the past few days I’ve been reviewing photos from the show, listening to the bands that were there and just making sure that I will never ever forget what happened down there in Austin. It’s a truly special experience to be so passionate about something and to see that passion play out before your eyes. The friendships that are made, the memories and just the love down there is unforgettable. Please go sometime. You owe it to yourself. If you ever want to know what we’re truly all about, come join us next year at our Southby event. I’m sure it will be amazing.

So anyway, sorry for rambling. Let’s get down to business. I am so high on SAFIA I can’t help it. They have played two of our shows and I’d argue they are one of the best unsigned acts in the world right now. They are simply electric to see live. Goosebumps. The whole time. The talent and raw emotion just chokes me up. Listen to this song and just let it take you away. Is it a remix? Yes. Did they perform it live? Yes. Did I cry? Yeah I cried and I’m kind of crying now.

Photo Credit: Ryan Evon Photography

Broken Luxury – Block the Wind

Alison — Wed, 25 Mar 2015 18:25:05 +0000

Sonically innovative with an undeniable magnetism, the B r o k e n L u x u r y boys are a contagious force continuously proving they’ve got what it takes to be the ones you want singin’ and drummin’ you home. Josh Reynolds’ vocals are mesmerizingly pure yet rough with honesty and life. His words are amplified seamlessly by the beating perfection of Zach Golden, who drives their sound to climatic bliss.

The Most Definitely was lucky to have Josh and Zach blow out the last candle at our SXSW showcase with Wind-up Records. They took us to nirvana with an encore performance, closing the stage for the 21 acts that sparkled before them over two magnificent, hot n’ sweaty Texas days. Some cried, others smiled and together, well, we all danced.

Genevieve – Human Again

Alison — Wed, 25 Mar 2015 14:40:53 +0000

SXSW, man…. what a trip. On our last late night, the team sat around drinking beer while reliving our highlights, retelling our best moments with sincerity and pride. Can I share with you mine?

Nothing more than a first look is needed to whole-heartedly know G e n e v i e v e is a star. She shines magnificently bright, controlling the room with her unique, effortlessly perfect sound and totally consuming stage presence. She is a poet — a true, soulful writer. Genevieve eloquently shares her stories through beautiful composition and with powerful engagement. If I were to wake up a musician, I’d hope to look in the mirror to see her reflection.

“Human Again” had a particularly deep, profound affect on me. Watching these words leave her lips live was transforming. It was like feeling love for the first time — I couldn’t look away and I never wanted it to end.

I used to be my father’s daughter
Everything I did was for attention
Like an undercover soldier,
Posing for a picture of perfection
Sleeping in so late that by the time I woke up,
The day had turned to night.

It feels like I’m almost human,
It feels like I’m almost back in my skin.

And then let this serve as a hint to her live show magic:

Civil Twilight – Story Of An Immigrant

Alison — Tue, 03 Mar 2015 20:45:08 +0000

With homegrown vocals, a touchingly organic beat and optimistically blended lyrics, Civil Twilight shares the struggles and triumphs of human existence. In their newest release, the Nashville by way of Cape Town transplants autobiographically divulge the story of their lives, their band and their journey. Seeded as the title track off their forthcoming album, they link their past both musically and lyrically to where they are headed next. Don’t miss ’em share this story and more down at our SXSW showcase, The Yard.

CRUISR – Go For It

Tim — Thu, 26 Feb 2015 16:20:56 +0000

Talk about picking up steam. As you may or may not know, we’ve been huge supporters of CRUISR for a quite some time. And now they are on an absolute roll. We’ve watched them grow up right before our eyes and it’s incredibly satisfying to see good things come to good people. It all started two years ago when we first heard “Don’t Go Alone“. Shortly thereafter we booked them to perform at our first ever live showcase. Here we are a year and a half later and they’ve signed to Vagrant Records and since toured with The 1975. They deserve it all. This release, is arguably their strongest yet and if it’s a sign of things to come, things are only getting better. We’re stoked to say they’ll be joining us in Austin on March 19th at The Yard. I fully expect it to be nothing short of amazing.